Personal Brand

This mock email newsletter was written for a personal trainer who operates their business as a person brand. Playing on emotional appeals, I was able to use a real life example of their own battle with health to connect with their ideal client on a more personal level. In doing so, the problem is outlined and the solution is offered in the form of their personal training program.

I hated losing control over myself…

And the thing is, millions of other people feel the same way. But the difference between them and I is that I made the change, and so can you.

When talking about health and wellness, nobody wants to be preached at from the top of the hill, I understand. The truth is, there was a time where I was in your shoes, at the bottom of the hill looking up.

I was able to climb my way to the top, taking back both my body and my life. It was the most empowered I had ever felt, to be healthy for the first time in years. There, I decided I wanted to show people exactly like you how to do the same.

The truth is, change is never easy. But at the end of the road, I promise you’ll be looking back proud of all you’ve accomplished.

To make it as easy as ever to make the change, I want to provide you with:

• 24/7 text support

• Weekly, in-depth, check ins

• A custom tailored plan to meet any goal

• And a community of like minded people having biweekly calls,

Everything you might need to succeed will be right at the tip of your fingers.

If you’re ready to take back control of your health, I’m opening 10 spots in my coaching program for the month of January. 3 of 10 spots have already been filled, so you might want to consider acting fast.

*Mock example